How a Professional Video Can Boost Your Business Visibility in Ireland

Business TipsVideo Production
Written By Josh Henvey

In a digital-first world, getting noticed online is harder than ever — especially for small and medium businesses in Ireland. Whether you're launching a new product, hosting an event, or simply trying to stand out in a crowded market, video is one of the most powerful tools to boost your visibility.

At Purple Ocean Production, we’ve helped Irish schools, start-ups, and creatives tell their stories through engaging, professional video content.

Here’s how it can do the same for you.

 

1. Video Grabs (and Holds) Attention

People scroll fast. But videos slow them down. A well-crafted 30-second promo or behind-the-scenes clip can capture attention more effectively than any image or block of text.

Platforms like Instagram, Facebook, and LinkedIn prioritize video — meaning your content is more likely to be shown to your target audience in Ireland and beyond.

 

2. It Boosts Your Local SEO

Google loves video. Embedding a professional video on your homepage or service pages can improve your search rankings, especially for local queries like:

  • “Video production Dublin”

  • “Promotional video services Ireland”

  • “Small business videographer Kildare”

Better visibility = more clicks = more leads.

 

3. It Builds Trust and Brand Personality

A professionally shot video gives people an instant feel for your brand. Are you polished and corporate? Creative and fun? Community-driven?

Whether it's a customer testimonial, a product showcase, or a video about your team, viewers are more likely to trust a business that shows up on screen.

 

4. It Drives Conversions

According to HubSpot, adding a video to a landing page can boost conversions by up to 86%. And in our experience here in Ireland, a single strong promo video can lead to more bookings, sales, and enquiries — especially when it's distributed across platforms like YouTube, Facebook, and your website.

 

5. It Sets You Apart in a Crowded Market

Let’s face it — many businesses still rely solely on static images and generic content. A sleek, story-driven video sets you apart and makes your business memorable.

And the best part? It keeps working long after it’s published.

 

Ready to Elevate Your Business?

We offer professional video production for businesses across Dublin, Kildare, Meath and beyond. Whether you're looking to promote an event, a product, or your team, we can help bring your vision to life.

 

📩 Get in touch today to start your video journey with Purple Ocean Production.

Josh Henvey